World’s Biggest Coconut
Vita coco wanted to launch their bold new Coconut Juice in the biggest way possible. So we made a splash with the World’s Biggest coconut: a three-story roadside attraction in the land of the larger than life.
The three-day pop-up featured music, games, surprise appearances, local food trucks, a souvenir stand, and all the Coconut Juice you could drink.
Fans on Vita Coco’s social channels could tune in to the coconut Cam to watch the spectacle live.
CLIENT: Vita Coco
Photography by: Preston Saunders