World’s
Biggest Coconut
ABOUT
Vita coco wanted to launch their bold new Coconut
Juice in the biggest way possible. So we made a splash with the World’s Biggest
coconut: a three-story roadside attraction in the land of the larger than life.
The three-day pop-up featured music, games,
surprise appearances, local food trucks, a souvenir stand, and all the Coconut
Juice you could drink.
Fans on Vita Coco’s social channels could tune in
to the coconut Cam to watch the spectacle live.
CLIENT: Vita
Coco
LOCATION: Dallas
Experience
Design
Graphic
Design
Livestream
Location
Scouting
Production
Scenic Design
Photography
by: Preston Saunders
